YOUR COMPETITORS CAN OUTSPEND YOU.
THEY CAN'T OUT-TRUTH YOU.
Stop paying custom agency prices for templated noise. We build the distinct story your competitors can never copy, and the system that turns it into patients.
No contracts. No commitment. 30 minutes — you keep the number and the plan.> TARGET: AUTHENTIC BRILLIANCE
> STATUS: UNLOCKED
> VOLUME: MAXIMUM
MARKETING
WITHOUT BRAND
IS NOISE.
20 YEARS
Inside the dental industry
$5K-$500K+
Budget range managed
DENTAL MARKETING IS BROKEN. HERE'S WHAT IT'S COSTING YOU.
01 — OVERCHARGED FOR SUBPAR WORK
You're paying $3,000–$8,000/month for the same website they built for the practice three towns over. Different logo. Same soul. Stock photos. "Comprehensive care for the whole family."
02 — EGO-DRIVEN DELIVERABLES
Agencies build to impress other marketers, not to convert patients. Vanity metrics that look good and mean nothing. You still can't tell if a single new patient came from their work.
03 — AUTOPILOT MENTALITY
Your account got set up 8 months ago. Nobody's touched it since. Same ad, same audience, same copy. They bill you on the 1st like clockwork. You're a line item, not a partner.
EVERY AGENCY SELLS TACTICS. WE SELL THE THING THAT MAKES TACTICS WORK: DISTINCTION.
"It's not 'we want more implant cases.' It's: why, and what story do we tell around it so you have a disproportionate advantage."
Every dental agency runs the same playbook: take your logo, plug it into a template, run generic ads, send you a report.
We start with the question nobody else asks: Why do you practice the way you practice?
Your answer is your only competitive advantage that can't be copied, can't be templated, and can't be outbid. We extract it, sharpen it, and build everything from that truth.
Three things break a practice's growth. The BYND+ System fixes them in order:
1. No distinction → The Truth Extraction — discovery, message, positioning.
2. No system → The Patient Engine — site, funnels, campaigns, reactivation, reviews.
3. No proof it worked → The Ledger — attribution to booked production, monthly, in dollars.
THE TEMPLATE WAY
"Comprehensive Dental Care in Phoenix"
Clean. Professional. Forgettable.
THE BYND WAY
"WE INVESTIGATE WHEN OTHER DENTISTS GIVE UP."
Built for Dr. House, whose father's life was saved because a dentist caught early signs of oral cancer. That's why frustrated patients end up in her chair.
SEVEN WAYS WE PUT PATIENTS IN YOUR CHAIR.
BRAND ALIGNMENT AUDIT
Clarity on whether your brand says "Whole Foods" or "Walmart" — and a plan to close the gap. This is where we find the $20K/month you're leaving on the table.
WEBSITE DESIGN & BUILD
A site that converts visitors into booked appointments — not a digital brochure. Built around your authentic story. SEO-optimized, locally targeted, designed to rank and convert.
CAMPAIGN MANAGEMENT
Patients actively looking for your highest-value services, delivered to your front desk with full attribution. You'll know exactly how many patients came from every dollar spent.
FUNNELS & QUIZ FUNNELS
A system that qualifies patients before they call. Implant candidates, cosmetic cases, full-arch inquiries — pre-educated, pre-qualified, ready to say yes.
REACTIVATION CAMPAIGNS
Revenue from patients already in your database. No ad spend required.
CONTENT CREATION SUPPORT
Strategy, scripting, and production support. You become the trusted voice in your market.
FEE-FOR-SERVICE TRANSITION
Messaging to move from insurance-dependent to fee-for-service without losing your base. The patients you keep are higher-value.
YOU'VE NEVER HAD BOTH OF THESE PEOPLE AT THE SAME TABLE.
Most agencies have marketers who know nothing about dentistry. Or dental consultants who know nothing about marketing. Beyond is the first time both sides sit in the same room.
SHAWN ZAJAS
20 YEARS IN DENTISTRY
Not looking in from the outside — he grew up inside it. Trade shows at 14. A dental supply company with his dad. Roots Cause. Beyond Toothbrush. 7 years hosting The Authentic Dentist.
MATTHEW ANDERSON
12 YEARS AGENCY-SIDE
12 years of full-stack marketing, with $200M+ in tracked ad spend under management across non-dental accounts. Managed campaigns from $5K local budgets to $500K+ enterprise accounts. Not theoretical — operational tracking on every dollar.
THE UNSCHEDULED PRODUCTION AUDIT
We open your practice management software with you and pull the exact dollar figure of diagnosed-but-never-scheduled treatment sitting in your charts right now. You keep the number and the recovery plan whether you hire us or not.
- NO CONTRACTS.
You stay because the numbers say stay.
- NO GENERIC ADVICE.
Your practice. Your market. Your numbers.
- WE PAY YOU FOR YOUR TIME IF WE WASTE IT.
If you finish the 30 minutes without three specific, named things you can implement yourself for free, tell us — and we'll send $250 to the charity your practice already supports.
- YOU DON'T PAY US A SECOND TIME UNTIL YOUR FIRST ATTRIBUTED NEW PATIENT HAS BOOKED.
Not "a lead." A patient with an appointment, in your software, with a name.
- THE ONLY RISK IS DOING NOTHING.
Every month you run the same marketing is another month of implant cases, cosmetic consults, and full-arch patients going to the practice with better marketing. Not better dentistry. Yours is better. Theirs is just easier to find.
Who this is for: owner-operators collecting $800K+ a year who can put at least $3,000/month behind growth. We take four new practices a quarter, because Shawn personally runs every discovery. If that's not you yet — take the 11 questions instead. It's free, it'll save you money this month, and we never have to talk.
Still not sure? [email protected] — we respond within 24 hours.